HENDRIKS

Hendriks is a Canadian clothing brand creating expressive, well-made pieces designed to be worn often and kept over time. Made in small runs using natural materials.

Brand Design

I developed a complete brand identity and vendor-ready guideline system designed to bring clarity and consistency across all applications. The guidelines provide clear direction for typography, colour, and usage, ensuring the brand can be confidently and consistently applied by external partners.

The Solution

A brand identity and guideline system for a slow fashion label rooted in craftsmanship and longevity.

Hendriks needed a clear, cohesive identity that could be applied consistently across vendors and future brand touchpoints, without losing its sense of quiet, intentional luxury.

The Challenge